To effectively communicate your brand’s value proposition, salespeople should focus on the following strategies: 1. Master the Value Proposition Salespeople must thoroughly understand and internalize what makes your brand the best choice: 2. Personalize the Message Tailor the USP to each prospect’s specific needs and challenges: 3. Use Compelling Communication Techniques Share it verbally rather than via email to convey … Read More

Imagine walking into a coffee shop and asking for a latte, only to be told, “Yeah, we have coffee… and it’s, um, brown.” Not exactly the most compelling pitch, right? Yet, this is what happens when sales teams don’t fully grasp what makes their brand special. In today’s competitive market, understanding your brand’s unique sauce is crucial for standing out … Read More

In sales, knowledge truly is power. Understanding your competition can make all the difference in closing deals and building trust with customers. Here’s how knowing your competitors can give you an edge: We help develop competitive insights, prepare sales teams for face-to-face interactions, and tell stories that lead to more wins in the marketplace. In sales, understanding the competition isn’t … Read More

Here are some additional tips to create a compelling value proposition: Ultimately, the key to successful value proposition development will appeal to not only the features and benefits of your product(s) but the values that are important to the customer purchasing from you.

Some questions you will want to answer as you develop your value proposition: These questions can help you can create a value proposition that resonates with your target audience and drives business success

A value proposition is a statement that communicates the unique value that a product, service, or brand offers to its target audience. When you create a value proposition, you are setting yourself up for success vs. your competitors. These four steps are helpful in developing the true differentiation in your product(s): Identify your target audience: Determine who your ideal customer … Read More

The fact is, when created properly, your brand strategy provides support and direction for your business. It tells you what your company’s position in the industry is, relative to your competitors, and what makes it different from the rest. With the right personality, expression, value proposition, and core essence that you identify for your brand, you can make it more … Read More

In today’s marketing arena, an integrated strategy can give you a big advantage. Whether you have a strategy or not, you are likely using multiple channels — and if not, your competitors are. Companies that focus on omnichannel customer engagement grow faster than those who don’t. The benefits of integrated marketing include: Memorability — The messages you deliver across channels … Read More

1. Know Thyself: That famous maxim is an all-important first step to effective branding. Working to understand what employees believe about your company—its personality and its attributes—is an invaluable undertaking. For one rebrand of a global company, we interviewed employees across all departments, levels and geographies to ensure we had a comprehensive view of the company’s view of itself. 2. … Read More