Tips For Your Value Proposition

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Here are some additional tips to create a compelling value proposition: Ultimately, the key to successful value proposition development will appeal to not only the features and benefits of your product(s) but the values that are important to the customer purchasing from you.

The Four Steps to Create a Value Proposition

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A value proposition is a statement that communicates the unique value that a product, service, or brand offers to its target audience. When you create a value proposition, you are setting yourself up for success vs. your competitors. These four steps are helpful in developing the true differentiation in your product(s): Identify your target audience: Determine who your ideal customer … Read More

A new brand strategy means change

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The fact is, when created properly, your brand strategy provides support and direction for your business. It tells you what your company’s position in the industry is, relative to your competitors, and what makes it different from the rest. With the right personality, expression, value proposition, and core essence that you identify for your brand, you can make it more … Read More

The “Why” to Integrating Marketing Messaging

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In today’s marketing arena, an integrated strategy can give you a big advantage. Whether you have a strategy or not, you are likely using multiple channels — and if not, your competitors are. Companies that focus on omnichannel customer engagement grow faster than those who don’t. The benefits of integrated marketing include: Memorability — The messages you deliver across channels … Read More

Five Steps For Establishing Your Brand

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1. Know Thyself: That famous maxim is an all-important first step to effective branding. Working to understand what employees believe about your company—its personality and its attributes—is an invaluable undertaking. For one rebrand of a global company, we interviewed employees across all departments, levels and geographies to ensure we had a comprehensive view of the company’s view of itself. 2. … Read More

It Started with 2 Billboards.

Mike HardmanAdvertising, Social Media MarketingLeave a Comment

Anyone familiar with the Cleveland Cavaliers is familiar with the team’s star player LeBron James, who will be a free agent at the end of the 2018 season. And if you’ve been paying especially close attention, you know there’s a bit of a billboard war happening. It started with a Philadelphia-based company who commissioned three billboards, all in a row, … Read More

4 Ways Your Brand Can Improve Customer Experience

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The customer journey is not a simple funnel anymore. With the introduction of multiple digital channels, it’s become more complex with touchpoints across multiple channels over time. How do you improve the customer experience while implementing effective touchpoints? Here are four ways you can get started. #1. Sweat the Small Stuff Even the best companies have some gaps in their … Read More

5 Reasons Your Brand Should Consider An Influencer Marketing Campaign

Mike HardmanAdvertising, Content Marketing, Digital Marketing, Influencer Marketing, Marketing Trends, Social Media MarketingLeave a Comment

“Influencer marketing” seems to be on the tip of every marketer’s tongue this year…But what IS influencer marketing? Influencer marketing is a type of marketing that focuses on using key, industry leaders to drive your brand’s message. This is often done by using social media, and content marketing. Simply put, It can open up a ton of new opportunities for … Read More