4 Signs It’s Time to Fire Your Ad Agency

Mike HardmanAdvertising Agency, Marketing, ROILeave a Comment


There are many reasons companies let their agencies go, but how do you know when it’s time to pull the trigger? How does a company discriminate between a rough patch, and a relationship from which there is no return?

Here are four critical signs that tell you it’s time to find someone new.

  1. Creative Output Isn’t Performing
    The main task of an advertising agency is to deliver its final product, let’s call it creative output. According to the 2016 SoDA (Society of Digital Agencies) Report being unhappy with the creative output is the reason clients change agencies 24% of the time. If your agency’s creative isn’t performing, it may be time to make a change.
  2. The Data Doesn’t Add Up
    In today’s marketplace, everything can be measured. If your agency is not providing you with the data, and a complete picture of your ROI, it’s time to find someone who can.
  3. Poor Project Management
    If your project manager isn’t adding value, communicating with you every step of the way, or simply not completing the work on deadline, you deserve better
  4. Strategy is Underwhelming
    A comprehensive, and effective marketing strategy is something every business must employ to succeed. Simply put, to grow your business, you have to have a solid Marketing strategy in place. If you’re underwhelmed with the strategies that your current agency has provided, it’s time to move on.

The most important question that you can ask yourself when evaluating your agency is… “Has my agency stopped challenging me?”

If the answer is yes, maybe it’s time to talk with us.

We hope you will. Give us a call – We know we can have an immediate impact on your business.

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