It Started with 2 Billboards.

Mike HardmanAdvertising, Social Media MarketingLeave a Comment

Anyone familiar with the Cleveland Cavaliers is familiar with the team’s star player LeBron James, who will be a free agent at the end of the 2018 season. And if you’ve been paying especially close attention, you know there’s a bit of a billboard war happening. It started with a Philadelphia-based company who commissioned three billboards, all in a row, … Read More

5 Reasons Your Brand Should Consider An Influencer Marketing Campaign

Mike HardmanAdvertising, Content Marketing, Digital Marketing, Influencer Marketing, Marketing Trends, Social Media MarketingLeave a Comment

“Influencer marketing” seems to be on the tip of every marketer’s tongue this year…But what IS influencer marketing? Influencer marketing is a type of marketing that focuses on using key, industry leaders to drive your brand’s message. This is often done by using social media, and content marketing. Simply put, It can open up a ton of new opportunities for … Read More

3 Questions To Ask About Your Ad Agency

Mike HardmanAdvertising, Advertising AgencyLeave a Comment

You did your homework and hired the ad agency you thought would take care of your brand. Have they? If the answer is no, you’re not alone. Ask yourself three simple questions: Do you like how your agency thinks? Did your agency help solve your marketing problems? Do you like the insights your agency provides you? If you can’t answer … Read More

Trump, Hillary, and Lessons in Advertising

Mike HardmanAdvertisingLeave a Comment

If you’ve followed me for any length of time, you know there are a few things that I repeat, namely strategy and measurement. Make sure you have a strategy and make sure you measure it to know whether or not it’s effective. That’s what we’re about to do thanks to the always-engaging presidential race. Because typical elections feature paid media … Read More

Maintain Brand Authenticity

Mike HardmanAdvertising, MarketingLeave a Comment

Your agency comes to you and says they have a campaign that is “out of the box!” “attention grabbing!” Great! That’s what you want — right? Maybe not. The answer depends on your brand strategy. In an atmosphere where web links serve not to provide good content but to get you to click (an actual tactic called “clickbait”) and single … Read More