“Influencer marketing” seems to be on the tip of every marketer’s tongue this year…But what IS influencer marketing? Influencer marketing is a type of marketing that focuses on using key, industry leaders to drive your brand’s message. This is often done by using social media, and content marketing. Simply put, It can open up a ton of new opportunities for … Read More
Why Your Business Should Be Blogging
Blogging is easily one of the most important assets to your brand’s inbound marketing strategy, and with the right content, your brand can greatly benefit from blogging’s effects. Blogging works. Let’s take a look at the numbers. Companies nearly double their sales leads by increasing blogging frequency from 3–5 times per month to 6–8 times per month (Hubspot). Websites with … Read More