Integrated Communication
Consistency is the key to building your brand.
At the heart of every successful marketing campaign is one clear message. Whether we’re telling your story on a Facebook ad, blog post, email, or a local news story, we make sure your brand’s voice stays consistent across platforms. Using the PESO model, we integrated your message through paid, earned, shared, and owned — to amplify your message and create brand preference.
Communications Ecosystem
Today’s communications ecosystem is driven by brand messaging and integration through multiple communications channels
Messaging stewardship delivers results.
Paid Media
Paid media refers to social media ads, sponsored content, and email marketing, like Facebook ads, LinkedIn video ads, and content amplification through platforms like Outbrain.
Earned Media
Earned media is the publicity your brand gains from media coverage, such as mentions on the news or in trade publications, which can also improve search engine rankings.
Shared Media
Shared media is social media used for both marketing and communication. It includes curated content, Facebook Live, and Instagram Stories—perfect for creating engagement and community building.
Owned Media
Owned media is content you fully control, like a website or blog posts. You manage both the message and the platform where it’s shared, ensuring your brand story is told on your terms.
When you use all four media types together, you optimize content, enhance your message, and expand your reach to customers