It Started with 2 Billboards.

Mike HardmanAdvertising, Social Media MarketingLeave a Comment

Anyone familiar with the Cleveland Cavaliers is familiar with the team’s star player LeBron James, who will be a free agent at the end of the 2018 season. And if you’ve been paying especially close attention, you know there’s a bit of a billboard war happening.

It started with a Philadelphia-based company who commissioned three billboards, all in a row, that said Philadelphia wanted LeBron to play for the 76ers. A couple of other Cleveland companies then responded via digital boards of their own and small splashes were made.

Then Alison Baranek came along. She recently put up two billboards — launching #ThisIsHome. She took things a step further, however, and employed us. To spread the word, we sent out local press releases to key influencers. Then we sat back and watched the impressions grow! From local to national, outlets like ESPN, CBS Sports Illustrated and the New York Times all picked up the story. Twitter, which had already been buzzing about the billboards, went crazy.

This campaign demonstrates a few important takeaways: first, it all starts with the right message at the right time to the right audience. Second, message distribution is key. The hashtag addition helped create a social conversation that we can aggregate. All in all, the power of social connections cannot be underestimated. Oh, and who says outdoor advertising is dead?

Now let’s see what we can do for your business. Call us today!

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