Here are some additional tips to create a compelling value proposition: Ultimately, the key to successful value proposition development will appeal to not only the features and benefits of your product(s) but the values that are important to the customer purchasing from you.
Some questions you will want to answer as you develop your value proposition: These questions can help you can create a value proposition that resonates with your target audience and drives business success
A value proposition is a statement that communicates the unique value that a product, service, or brand offers to its target audience. When you create a value proposition, you are setting yourself up for success vs. your competitors. These four steps are helpful in developing the true differentiation in your product(s): Identify your target audience: Determine who your ideal customer … Read More
The fact is, when created properly, your brand strategy provides support and direction for your business. It tells you what your company’s position in the industry is, relative to your competitors, and what makes it different from the rest. With the right personality, expression, value proposition, and core essence that you identify for your brand, you can make it more … Read More
In today’s marketing arena, an integrated strategy can give you a big advantage. Whether you have a strategy or not, you are likely using multiple channels — and if not, your competitors are. Companies that focus on omnichannel customer engagement grow faster than those who don’t. The benefits of integrated marketing include: Memorability — The messages you deliver across channels … Read More
1. Know Thyself: That famous maxim is an all-important first step to effective branding. Working to understand what employees believe about your company—its personality and its attributes—is an invaluable undertaking. For one rebrand of a global company, we interviewed employees across all departments, levels and geographies to ensure we had a comprehensive view of the company’s view of itself. 2. … Read More
The customer journey is not a simple funnel anymore. With the introduction of multiple digital channels, it’s become more complex with touchpoints across multiple channels over time. How do you improve the customer experience while implementing effective touchpoints? Here are four ways you can get started. #1. Sweat the Small Stuff Even the best companies have some gaps in their … Read More
We’re all familiar with agencies whose portfolios flash one campaign after another. Take a closer look at their case studies — did they accomplish specific objectives? At Hardman Group, we think through marketing problems and build programs that deliver measurable results. We recently launched a new brand strategy and social media campaign for VISION EASE Lens, a global ophthalmic lens … Read More