4 Ways Your Brand Can Improve Customer Experience

Mike HardmanUncategorized0 Comments

The customer journey is not a simple funnel anymore. With the introduction of multiple digital channels, it’s become more complex with touchpoints across multiple channels over time. How do you improve the customer experience while implementing effective touchpoints? Here are four ways you can get started. #1. Sweat the Small Stuff Even the best companies have some gaps in their … Read More

Is Your Agency Style Without Substance?

Mike HardmanUncategorized0 Comments

We’re all familiar with agencies whose portfolios flash one campaign after another. Take a closer look at their case studies — did they accomplish specific objectives? At Hardman Group, we think through marketing problems and build programs that deliver measurable results. We recently launched a new brand strategy and social media campaign for VISION EASE Lens, a global ophthalmic lens … Read More