We recently helped a client rethink how they go to market—not by launching a new product, but by packaging existing ones more strategically.

The idea?

• Make it easier for the buyer to say yes.
• Help distributors sell more, faster.
• Deliver value through readiness—not just price.

We bundled complementary SKUs into a single offering tied to a specific use case. That simple shift:

• Boosted average order value
• Increased cross-sell of underperforming products
• Drove topline sales without cutting margins

Bundling isn’t a gimmick—it’s a smart way to align with how customers actually buy. If you’re looking for ways to generate growth without new R&D, start with how you position what you already have.