When we introduced a bundled offering for one of our clients, the real win wasn’t just topline growth.

It was how the strategy energized their distributor network.

Instead of selling product-by-product, we gave reps a system to sell:

• Aligned to seasonal demand
• Easy to explain
• Packaged for performance, not just price

The result?
Distributors loaded inventory with more confidence—because they could see how the bundle solved a real customer need. Sell-in went up. Sell-through followed.

This wasn’t just bundling.
It was positioning the sale as the solution.

If you’re looking to drive distributor engagement, consider this:
Are you making it easy for them to say “yes”—and even easier for them to say it to their customers?