The development of a brand strategy requires learning from both internal and external sources.
We will develop a brand map that identifies the unique characteristics of your brand and recommend a strategy to meet your objectives.
Our brand map will include:
BRAND Promise – the unique emotional benefits of the brand
BRAND Value Proposition – when comparing to others, the reason customers buy your brand instead of a competitor
BRAND Archetype – a storytelling mechanism that builds brand consistency
BRAND Personality – distinguishing human qualities or characteristics of the brand
BRAND Positioning – the specific word or benefit in our customers’ mind that reminds them of your brand
BRAND Values – the guiding principles of your brand
BRAND Benefits – the functional/emotional benefits delivered by the brand(s)
BRAND Attributes – measurable features of the brand(s)
Our brand map identifies the associations your brand has with product and service attributes and helps create differentiation in today’s parity marketplace.