Blogging is easily one of the most important assets to your brand’s inbound marketing strategy, and with the right content, your brand can greatly benefit from blogging’s effects.
Blogging works. Let’s take a look at the numbers.
- Companies nearly double their sales leads by increasing blogging frequency from 3–5 times per month to 6–8 times per month (Hubspot).
- Websites with blogs have 434% more indexed pages and 97% more indexed links. This means that it’s easier for search engines — and prospects — to find your business (Ignite Spot).
- 61% of US consumers made a purchase based on a blog post (Ignite Spot).
As we discussed in our Content piece, blogs can be placed on your websites and linked through emails, social media accounts, and a plethora of other places. So while a blog may only be one piece of content, most, if not all of your media channels, can use it.
Not only do blogs give your brand more exposure, but they also lead readers straight back to your website where they can then learn more about your company. Because that’s really what it’s all about.