DESIGN AROUND THE DATA.
The numbers don’t lie – that’s why research drives everything that we do. At Hardman Group, strategy begins with insight.
First, we get to know you and your business. Your goals, prior successes, and failures. Then, it’s all about your consumer. We determine where they are in the decision-making process. We research the marketplace and audit your competitors. Each company must claim a position as a product leader, consumer leader, or operational leader. We work with you to define and clarify your strengths.
Strategy comes first. Tactics follow. We create a strategic communications plan that includes the right mix of tactics that deliver results. From online advertising to direct marketing, from package design to internal communications, your message is consistent in design and copy. Working strategically makes the most of any budget.
We do more than make ads. From the copy to the design to the programming, we implement tactics tailored to achieve results. Deadlines are met. Follow up is essential, and we communicate with you throughout the journey. We’re in this together.
A marketing plan’s effectiveness can only be judged through measurement – focus groups, market growth studies, consumer questionnaires, sales analysis, and phone call inquiries. We learn from the online realm’s readily accessible statistics. Hard facts and figures reveal what worked and why, and enable us to capitalize on strengths and adjust the weaknesses.